Digital Signage in Retail Retailers are at the end of the supply chain and have a significant influence on customers' decisions and satisfaction. Therefore, marketers consider retailing to be important in the overall distribution strategy. Shop owners also emphasize the importance of an effective and time-to-market promotion at the point of purchase. A Digital Signage products fulfill retailers' needs by offering a flexible and easy-to-use platform for distributing updated information. We also provide log records for monitoring status of the whole system and the playback of commercial films and other multimedia content. The complete solution allows displaying instant multimedia content and manage efficiently all the information over Internet. Therefore, administrators can remotely control all players in each chain store in groups and display right content at the right place and the right time. More than a tool to increase sales, digital signage platform is facilitating the access to updated information for both employees and customers. Diversified Information Platform • In a mall, chain stores, shops, etc. |
